Marketplace listings stall in review, not in the build.
We run the whole process to a live listing.
We get your product listed on the marketplaces your customers buy from — SAP Store, Salesforce AppExchange (now AgentExchange), HubSpot, ServiceNow and vendor partner ecosystems. Partner program, build, certification and submission, run end to end.
sap store
Getting listed is a project. Not a form.
Enterprise buyers build their shortlist inside the ecosystem they already run. If a procurement team searches the SAP Store or AppExchange and finds three vendors that are not you, the evaluation happens without you in it — and nobody tells you it happened.
Partner program enrollment, legal agreements, technical prerequisites, a certification body, a security review, listing copy that meets their rules, then a review queue. The engineering is often the smallest part; the process is what takes months.
Salesforce publishes no pass rate, but its own ISV guide says “applicants who don’t test beforehand rarely pass”, and its partner training treats a second attempt as normal — at $999 per attempt and two to three weeks per re-test. SAP puts its certification at eight to ten weeks end to end, across several review cycles. Your internal owner is usually doing all of this for the first time.
You own the product; we run the process. Our own standing inside these programs means the build starts on day one, against real specs and real sandboxes. Where the listing has to sit under your partner account — which is usually the case — we run that enrollment for you while the build is already moving.
From partner program to live listing.
Map the program
We work out which partner tier you actually need, what it costs annually, what it commits you to, and whether certification is required or optional for your listing type. You get the real number before you start.
Build to their spec
Platform requirements shape the integration: tenancy model, auth flows, permission enforcement, packaging. Building to spec first is what prevents a rewrite after review feedback.
Certify and pass review
Evidence packaged the way the reviewer expects. For security reviews we find and fix problems before submission rather than discovering them in a rejection.
List and launch
Listing content that meets platform rules and still sells. Support routing, versioning policy, and an upgrade path agreed before you go live.
Keep it current
Requirements change and certifications expire. You get a recertification calendar; we can hold the retainer or hand it to your team.
One process per marketplace.
None of them alike.
Costs and review windows below are what each platform published as of September 2026. They move, and they moved a lot this year — SAP refreshed its certification framework in July and Salesforce folded AppExchange into AgentExchange in the spring. Microsoft had already merged AppSource and Azure Marketplace into a single storefront the September before. We re-check every figure against the platform before it goes in your quote.
SAP Store
A PartnerEdge Build agreement and SAP’s Application Readiness Check are what actually get you listed. ICC certification on top is optional — and what procurement means when it asks whether you are certified. The hardest one to get through, and the least-documented path.
Salesforce AgentExchange
The security review, listing build and ISV Partner Program setup — on the marketplace that absorbed AppExchange in 2026. The most competitive of the group and the strictest review.
HubSpot App Marketplace
OAuth app, listing requirements, and review. Easier to get into than the enterprise stores, real distribution for mid-market products.
Pipedrive Marketplace
A registered OAuth app, the scopes and endpoints their review expects, then a public listing. Lighter than the enterprise stores, and a real channel for sales-led products.
SaaS partner marketplaces
HiBob’s Marketplace, the Gong Collective, the Greenhouse partner directory and similar vendor ecosystems — several of which we already work inside.
Microsoft Marketplace
Partner Center enrollment and Microsoft certification, on the single storefront that replaced Azure Marketplace and AppSource. Teams apps add their own verification steps.
Somewhere else in mind? If your buyers live in an ecosystem with a partner program, the shape of the work is usually the same. Ask us.
The slow part is the process. We have run it.
Day one is a build day
Our own partner standing in these ecosystems opens the specs, sandboxes and partner tooling immediately. Where the listing has to sit under your account, we run that enrollment in parallel with the build.
Enterprise reviews are where we are strongest
SAP certification and ERP-adjacent reviews are the hardest and least documented paths. That is exactly where we have the most hard-won experience.
We prepare for review, not just for build
Most rejections are predictable. Fixing problems before submission turns a three-cycle process into a one-cycle one.
What every publishing engagement includes.
Who runs the submission?
| Your team | Generalist agency | The platform’s partner team | Inovaflow | |
|---|---|---|---|---|
| Partner-status prerequisite | Apply and wait | Usually none | Guides the application, then you queue | We run your enrollment; build starts now |
| Knows the review criteria | Learns via rejection | Varies wildly | They wrote it — they will not apply it for you | From completed submissions |
| Build to platform spec | Often fixed afterwards | Depends | Advice, not engineering | Designed to spec from day one |
| Security review prep | Discovered at rejection | Rarely offered | Checklists and office hours | Found and fixed before submission |
| Enterprise ERP ecosystems | Steep learning curve | Rarely a specialty | Their own ecosystem only | Primary focus |
| After listing | You track expiry | Engagement ends | Renewal reminders | Recertification calendar, optional retainer |
Program names, fees and review windows on this page were re-checked against each platform in September 2026 — and re-checked again per engagement, because they move without notice.
We are selective. You should be too.
Good fit
- B2B SaaS products whose buyers evaluate inside SAP, Salesforce or ServiceNow ecosystems
- Teams that have tried a submission once and stalled in review
- Products needing certification as a procurement or security requirement
- Vendors entering an ERP ecosystem for the first time
Not a fit
- Zapier, Make or n8n listings — that is automation platform publishing
- AWS, Azure or GCP marketplace transactability — a different specialty
- Products with no integration built yet and no plan to build one
- Consumer app stores
Marketplace questions, answered.
SAP Store, Salesforce AgentExchange (the marketplace that absorbed AppExchange in 2026), HubSpot App Marketplace, Pipedrive Marketplace, ServiceNow Store, Microsoft Marketplace, and the partner ecosystems of SaaS vendors such as HiBob, Gong and Greenhouse. Deepest experience is on the SAP side, where the certification path is the most involved and the least documented.
PartnerEdge first: publishing on SAP Store needs a full PartnerEdge Build agreement — the free Build Open Ecosystem tier lets you develop but not sell — plus SAP’s Application Readiness Check, which is the real gate on getting listed. Budget roughly €2,000 a year for PartnerEdge Build and about the same again for SAP Integration Suite where your scenario needs it; SAP sets the PartnerEdge fee per region and does not publish it, so treat that as a planning figure and we confirm yours before you commit. ICC certification sits on top and is optional — it is what a procurement team means when it asks whether you are “SAP certified”. SAP refreshed that framework on 19 July 2026 and split it in two: Integration Certification, open to PartnerEdge partners with an SAP-approved use case and clean-core compliance, and a new open Interoperability Review that non-partners can use as well. SAP puts certification fees at roughly €3,000 to €20,000 depending on scenario complexity and set the Interoperability Review at €10,000 at launch; both are valid for a year. If you go that route, budget eight to ten weeks end to end and expect more than one review cycle.
$999 per security review attempt for paid solutions — the first submission and every follow-up after a failed review. Most solutions take two attempts, so budget around $2,000, and expect the same fee on the periodic re-reviews Salesforce triggers on risk and elapsed time. Free solutions pay nothing. There is no annual listing fee: Salesforce removed the old $150 annual and $2,550 review fees back in 2023, though stale partner pages still quote them. Selling through the marketplace carries a revenue share on top — Salesforce’s developer docs put AgentExchange Checkout at 15% of the transaction, but your actual rate lives in your distribution agreement, not a public rate card. The larger cost is usually engineering time spent clearing review.
Because it tests things product teams rarely prioritize: CRUD and field-level permission enforcement, injection handling, secure storage of secrets, session behavior. Salesforce publishes no pass rate, but its ISV guide says “applicants who don’t test beforehand rarely pass” and its partner training treats a second attempt as normal. The submission itself carries a Checkmarx source-code scan run from the Partner Security Portal, plus your own dynamic scan for anything that talks to an endpoint outside Salesforce. All of it is fixable, and far cheaper to fix before submission than after a rejection.
Usually yes. Most platforms want the listing to sit under the software vendor’s own partner account rather than an agency’s, so the program has to be in your name. That part we run for you — application, technical and legal evidence, and the follow-through to approval. Our own standing inside these ecosystems is what lets engineering start immediately instead of waiting on your enrollment, so the two run side by side.
Both — and which of the two you need is often the real question. If the integration already exists we take the certification and submission work. If it does not, we build to the platform’s requirements from the start, which avoids the common trap of building something that then has to be rewritten to pass review.
Realistically one to three months per marketplace, dominated by their review queue rather than our build. We give you a per-platform timeline during scoping, including the parts we do not control — and we are explicit about which those are.
That is a different market with its own specialists, focused on cloud committed spend and transactability. We stay in the application and ERP ecosystems where the work is integration engineering rather than cloud billing mechanics.
Listings go stale: platform requirements change, certifications expire, and API versions get deprecated. We hand over a recertification calendar and a maintenance plan, and can stay on retainer to keep the listing current if you would rather not track it.
Let’s get you listed.
Tell us which marketplace your buyers live in and where you are in the process. You get a per-platform timeline, the real program costs, and a fixed quote — usually within 24–48 hours.
or email us directly — hello@inovaflow.io