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Scope a Connector hello@inovaflow.io

Every deal asks for another integration.
Ship them without touching your roadmap.

We build the connectors that go into your product’s own integrations library — SAP, NetSuite, Salesforce, whatever your customers run. The code lands in your repo, your customers switch it on themselves, and your engineers stay on the roadmap.

 
shipped into your integrations library

Why product teams stop building
connectors themselves.

01

A prospect likes the product, then asks whether you connect to their ERP. You don’t. They go with someone who does, and you find out weeks later when the deal quietly closes as lost. Every system missing from your integrations page is a deal you never really got to compete for.

02

Someone spends two weeks working out how SAP handles pagination, or why NetSuite tokens expire when they do. Then they go back to the roadmap. Six months later the connector breaks, and that person is the only one who knows how it works — if they still work with you.

03

Embedded platforms get you live quickly, and for a large number of simple apps that is a fair trade. For the deep enterprise connectors your biggest customers depend on, you end up paying per connection, forever, for code you cannot read or change.

You tell us the system — we ship the connector into your product. Still deciding? Read Build integrations in-house or outsource.

A connector is a product feature.
We build it like one.

Moving a record between two APIs is the easy part. A connector your customers turn on by themselves — and your support team can debug on a Friday afternoon — is a different piece of work.

Fixed

Price per connector

Quoted after a short scoping call, for the systems we already have sandboxes for.

100%

Your code, your repo

Your language, your framework, your review process. Nothing of ours in the request path.

Built for every customer

Per-customer sign-in, field mapping and sync state — from the first commit, not added on later.

The systems your customers actually run.

These are the ones we know well enough to price quickly and build in weeks rather than months.

SAP S/4HANA

Finance, procurement, materials, logistics

SAP ECC

The on-prem systems nobody has migrated yet

SAP Business One

SMB finance, sales and inventory

SAP SuccessFactors

People, org data, time off

SAP Ariba

Sourcing, contracts, supplier data

Oracle NetSuite

Transactions, custom records, saved searches

Oracle Fusion

ERP and HCM cloud modules

Dynamics 365 F&O

Finance, supply chain, manufacturing

Dynamics 365 BC

Business Central sales, stock and ledger

Salesforce

Objects, flows, platform events

HubSpot

Deals, contacts, tickets, custom objects

Workday

HR, finance, payroll, recruiting

Coupa

Spend, invoices, suppliers

Rossum

Document capture and extraction

Xero

Invoices, contacts, bank feeds

QuickBooks

Invoices, payments, chart of accounts

ServiceNow

Tickets, incidents, CMDB

Jira

Issues, projects, workflows

Snowflake

Warehouse reads and reverse ETL

BigQuery

Analytics reads and exports

…and anything else with an API. REST, GraphQL, SOAP, webhooks — even a nightly file drop if that is all the system gives you.

Fixed quote · scoped up front · code in your repo Need one of the connectors above? Click to book a call and we’ll price it.

What every connector includes

A connector built for customer number 500, not just the one who asked
Sign-in your customers can do themselves — OAuth, key rotation, per-customer credentials
Field mapping, including the custom fields every enterprise adds
Syncing that runs continuously, on a schedule, or on demand — and picks up where it left off
Sensible behavior when the other system rate-limits you, times out, or goes down
Errors your support team can actually read, instead of a raw API response
The hooks your admin UI needs, so customers connect it without emailing you
Tests that run against a real sandbox, handed over so your CI can run them too
Logs and alerts, so you hear a sync broke before your customer tells you
Documentation, runbooks, and a handover call with your engineers

A connector, or a one-off build?

Build a connector when…

Two or more customers have asked for the system, or your sales team keeps running into it. You want it on your integrations page, switched on by customers without your team in the loop, and you are happy to own it as a feature.

That is this page.

Build a one-off when…

A single customer needs it to sign or renew, and nobody else has asked. Making it a product feature would tie your roadmap to a system you may never sell into again.

See custom API integrations for a single customer

From “do you connect to X?” to shipped.

01

Scope it

We go through the objects, the sign-in, which way the data moves, and how your customers will set it up. You get a fixed price and a date.

02

Build it in your stack

We work in your repo against our sandboxes, in your conventions. Pull requests go through your review. Weekly demos, direct Slack access.

03

Hand it over

Docs, runbooks, a test suite for your CI, and a walkthrough with your engineers. Eight hours of support after launch, included.

Four ways to get the connector built.

In-houseEmbedded iPaaSFreelancerInovaflow
Time to ship4–8 weeks, learning firstDays for simple apps, weeks for ERPs3–5 weeks, variesWeeks, not months
Who owns the codeYouThe platformYou, if the contract says soYou — in your repo
Enterprise depthLearned one system at a timeBroad, shallow on ERPsDepends on the personSAP, NetSuite, D365, Salesforce, Coupa
Ongoing costEngineer time, foreverPer connection, per monthNew contract each timeOne build, retainer optional
Sandbox accessYou go and get itIncludedUsually your problemAlready running on our side
Your roadmapPaused for weeksMostly protectedYou manage the workUntouched
If you walk awayIntegrations stopKnowledge leaves with themNothing breaks
← scroll →

Working through this? Read Build in-house or outsource and How to build a SaaS integration marketplace.

We are selective. You should be too.

Good fit

  • B2B SaaS products adding integrations customers can turn on themselves
  • Teams whose connector backlog keeps getting pushed behind the roadmap
  • Enterprise targets — SAP, NetSuite, Dynamics, Coupa, Salesforce
  • Companies that would rather own the code than rent the layer

Not a fit

  • Fifty shallow connectors at once — an embedded iPaaS is the honest answer
  • Getting your app listed on Zapier or Make — see automation platform publishing
  • Building customer workflows as a service
  • Full-time embedded hires

We have already met your customer’s ERP.

Sandboxes, not waiting lists

Live SAP, Oracle, Coupa, Workday and Dynamics 365 environments on our side — and we are not limited to those — plus partner status with several SaaS vendors. We start on day one instead of waiting on a customer tenant.

Ours are already running in production

We are not learning these systems on your project. Our connectors run in production elsewhere, so we have already met the tenant with 40 custom fields, the sandbox that behaves nothing like production, and the rate limit that only hits at month-end.

Nothing to rent

Your repo, your language, your deploy. We are an engineering team, not a layer you keep paying for.

Connector questions, answered.

It is the integration your customers see on your integrations page and switch on themselves. One connector covers one external system — signing in, mapping fields, moving the data, and handling what happens when something breaks. You build it once and every customer on that system uses it.

A connector is a permanent part of your product. It works for everyone, it gets maintained, and it can go on your pricing page. A one-off build solves a single customer’s problem and never enters your library. If you are not sure which one you need, say so on the call — we will tell you, even when the honest answer is the cheaper one.

Yes. It goes into your repository, in your language, following your conventions and your review process. Nothing of ours sits in the request path and there is no per-connection fee. If you stopped working with us tomorrow, nothing would break.

Three reasons, none of them magic. We have built connectors for these systems before, and we keep live sandboxes for the major ERPs — so there is no four-week wait for access and nobody is learning at your expense. We scope properly in a couple of days, which means we start building on day one instead of finding the real requirements in week three. And nobody here carries more than three projects at once, so your connector gets senior engineers now rather than a place in a queue.

Working days. Two days of work usually spreads across three or four calendar days once questions, reviews and your team’s own schedule are taken into account. We quote actual engineering time so you can see what you are paying for — and we are upfront that the calendar version depends partly on how quickly answers come back from your side.

That is our expedited delivery add-on. We reserve the capacity, put your build first in the queue, and commit to calendar days — 2 working days means 2 calendar days, 10 means 10. It costs more, because we are holding engineers who then cannot take other work, and it asks the same speed from you: same-day answers. If your deal has a date on it, this is the option that hits the date.

Less than most teams expect. We do not need you to provide a sandbox or chase down API access for the major ERPs — we already have those running. What we do need is one engineer who can answer questions within a day and give the pull requests a quick review. That is genuinely it. The only time we come asking for access is when the target is something niche or homegrown that nobody has a public environment for.

Usually, yes. If you have a connector SDK, a plugin interface, or a normalized data model, we build to it. If this is your first connector and none of that exists yet, we can design that foundation so connectors two through ten are faster than the first one.

That is how connectors rot. You get a test suite that runs in your CI against a real sandbox, so a breaking change shows up for you before it shows up for your customer. If you would rather not watch for it at all, we can keep the connectors on a maintenance retainer.

A fixed price per connector, quoted after a scoping call, usually within 24–48 hours. It depends on how complex the system is, how many objects need to sync, and whether the framework already exists. If you order several at once, the later ones cost less than the first.

Let’s scope your connector.

Tell us which system your customers keep asking for. You get an outline of how we would build it, a delivery date, and a fixed quote — usually within 24–48 hours.

or email us directly — hello@inovaflow.io